The Ultimate SEO Essentials Checklist

SEO is an imperative asset to every business in the modern world. Countless elements work together to formulate a successful optimization which can be overwhelming for people with little to no experience in this field. That’s why we created this easy to follow SEO Essentials checklist. Make sure to go through this checklist at your own pace. I have no doubt that by the end you will have a much better understanding of SEO and will start to see positive SEO results when you put this into action.

Basic SEO Checklist

To start off it’s important for you to install and set up a couple of important components in order to make sure you’re on the right track.

  • Install Google Analytics
  • Setup Google Search Console
  • If you’re using WordPress, then Install Yoast SEO (plugin)
  • Create a Sitemap
  • Create a robots.txt file
SEO Basics
On-Page SEO

On-Page SEO

This is the process of optimizing pages on your site in order to increase your search engine rankings and earn more traffic that is relevant to your business.

  • Use short, descriptive URLs
  • Write a killer title tag and description
  • Use one H1 on your page
  • Build internal and external links
  • Optimize your images with descriptive text
  • Add schema markup for snippets

Keyword Research

This is the process of researching keywords or phrases that are related to the products and services you offer on your site. It’s important to take the time to understand your target audience, see the questions they are asking and discover how to answer those questions with your content. This is a crucial step in the SEO process so make sure you take your time here in order to be successful moving forward.

  • Target a primary keyword
  • Assess Search Intent
  • Research people’s needs and requirements
  • Evaluate your chance of ranking in Google
Keyword Research
Technical SEO

Technical SEO

This is the practice of improving the technical aspects of your website in order to increase your search rankings.

  • Fix Crawl Errors
  • Make sure your site loads fast
  • Fix outbound broken links
  • Make sure your site is mobile-friendly
  • Switch to HTTPs
  • Fix duplicate content issues


Ever heard the phrase “content is king” by Bill Gates? He stated this in an essay he wrote back in 1996 predicting (or I guess we can say he knew) that the future of the internet will be a marketplace for content. This stands true to this very day. It is crucial for every business to focus on producing high quality content because this will in turn naturally keep your SEO rank climbing.

  • Write a killer intro
  • Focus on readability
  • Use short sentences and paragraphs
  • Create great content
Link Building

Link Building

Link building is important for SEO and for developing trust to your site. This is the process of getting other websites to link back to your website and when this is done correctly it will signal to Google that your site is a quality resource worth the citation.

  • Replicate your competitor’s links
  • Monitor and reclaim any lost links
  • Pursue unlinked mentions
  • Attract the right people to your content


Take advantage of this clear and simple SEO guide to propel your business to success for years to come.

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    Nearly every person looking to get more sales makes these common yet fatal mistakes – find out what they are so you can avoid them!
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