The best businesses consistently implement good SEO practices. Putting the work in to stay up to date with trends and updates will put you far ahead the businesses not doing this. The results will speak for themselves as you grow in Google rankings.
What 98% of Sites On Page One of Google All Had In Common
Having foundational SEO elements in place on your website is recommended to rank on page one of Google. This includes having a secure (HTTPS) website. Though most businesses understand the importance of going secure, there are still companies that won’t make the switch.
A new MOZ study says that roughly 98% of Google’s page one results are HTTPS.
“Now, in the fall of 2020, HTTPS URLs make up 98% of page-one organic results in the MozCast 10,000-keyword tracking set.”
Source: https://moz.com
HTTPS wasn’t a Google ranking factor until it was used by Chrome to crank up security warnings, block non-secure digital assets, and essentially break sites.
Even if your site is currently secure (HTTPS), be sure to check for mixed content issues, which are non-secure assets on your site. This includes images, PDFs, and even forms. These non-secure assets can cause issues not just with Google, but for your customers as well.
We can help you learn how to audit your site to find and fix the issues. If your site still consists of HTTP pages, chances are you’re competition has the edge. Transferring to a more secure format is typically very easy.
Conclusion
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