16 Website SEO Musts For High Search Rankings

Search engines main goal is to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information.

This is good news: the more relevant, informative and useful user experience you create, the better the chances that search engines will serve your pages. By practicing good search engine optimization (SEO) habits, you can continually work to increase your search engine results page (SERPs) position. Here are some top SEO practices for SERP success.

On-Page (your website) SEO Practices

1) Relevant Keywords

Using a keyword tool can help determine which words will help attract the most visitors based on popular search terms. Pick the most relevant, popular keywords for your business and try to rank for different keywords on your web page.

relevant keywords
Title Tags

2) Short, catchy and original title tags

Title tags describe what your website is all about while attracting the user’s attention enough to (hopefully) click through to your pages. Limit the title tag description to 55 characters so it will display well on SERPs. Keep title tags descriptive yet short and sweet to help crawlers and users determine the relevancy of your page.

3) Keywords at the beginning of page title tags

Google puts more weight on the start of the title tag, so try to keep the keywords at the beginning.

Keywords at Beginning of Title
Meta Tags

4) Keyword focused meta descriptions

The meta description appears under the title tag on SERPs and gives users a chance to learn more about your company before clicking into your site. Aim for a meta-description length of 150-160 characters.

5) Proper sitemap

Make sure your website’s structure is up-to-date and easy to navigate. The better the site structure, the easier search engine crawlers can find and index pages. Aim for a three-click rule—customers should find what they need on your site in three clicks.

Site Map
SEO Friendly

6) Properly structured, SEO-friendly URLs

URLs help crawlers to figure out page topic and relevancy. Creating short URLs with your keyword in it, using “-” instead of “_” between words as well as static words (rather than numbers) will help users and crawlers read URLs faster and easier. Also, try to use sub-directory root domains instead of sub-domains.

7) Link internally with anchor text

Linking internally to your other web pages adds keyword-rich internal links to every page. Internal linking helps search engines crawl and index your site, provides readers with more reading options and improves ranking for some of your keywords.

link internally
Outbound links

8) Outbound links

Referencing and linking to reputable (authoritative) sources shows you are a helpful internet information steward that is willing to share pagerank. On the internet, helpful sharing is caring.

9) Website’s loading speed

Search engines do not like slow pages as they know that users will not wait long for a website to load. Strive for lickity-split load times.

Website Load Speed
Helpful Content

10) Really helpful content

Create relevant content on your pages that is easy to read, unique, helpful, fresh and grammatically flawless. Your content should be so helpful and relevant that your target audience will want to stay on your page and others will want to link to it.

Off-Page SEO Practices

1) Search engine submission

It can take a while for search engines to find and crawl your site. You can help to speed up the process by submitting your website to popular search engines.

SEO Submission
Local Directory Submission

2) Local directory submission

Submitting your business listing information to top or niche directories creates more places where users can find you and crawlers can confirm your business information. Be sure to submit NAP (name, address, phone number). And, if possible, website and category. A high percentage of searches are by keyword rather than business name, so strive to use category information wherever possible.

3) Social media marketing

Be present on all relevant social channels and manage your online reputation. Strive to get likes, shares and links by being 80% helpful and 20% promotional.

Social Media Marketing
Video Marketing

4) Video marketing

Help users find out about your business by sharing your relevant and helpful videos on sites such as YouTube, Vimeo, etc.

5) Backlink outreach

Earn backlinks by conducting content PR to get others to read your pages and possibly link to you. The more quality backlinks your web page has, the more authority it has, and the more search engines will deem the page as relevant and useful.

Backlink Outreach
Forums and Communities

6) Forums and communities

Answering questions in forums and communities can help to build your reputation as an industry expert. This can provide a possible opportunity to include your website or blog link if it is relevant to the answer.

Conclusion

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